objectives
Our primary goal was to develop an customer proposition and set of initiatives that would make Nuffield Health's Self Pay services more widely recognised and valued, particularly among potential customers unaware of their healthcare solutions who would normally struggle under the NHS.
This involved gaining a comprehensive understanding of the existing customer experience, identifying friction points inside and outside the organisation, then exploring opportunities for improvement.
This involved gaining a comprehensive understanding of the existing customer experience, identifying friction points inside and outside the organisation, then exploring opportunities for improvement.
Additionally, Nuffield Health recognised the need to bridge the gaps between their various service and operational verticals, such as it’s gyms, healthcare prevention and post-surgical rehabilitation.
By fostering better integration and collaboration among these verticals, the goal was to create a cohesive and streamlined customer journey. This necessitated a holistic analysis of the business operations, customer insights, and potential synergies across different service areas.
By fostering better integration and collaboration among these verticals, the goal was to create a cohesive and streamlined customer journey. This necessitated a holistic analysis of the business operations, customer insights, and potential synergies across different service areas.
