Karl Randay - Product Design & Strategy

My experience is in helping create useful products & services, humanising technology and utilising empathy to make a difference for real people.

research & discovery

Getting to the heart of the problem & the audience.

Using research & design thinking to uncover actionable insight.

brand & product strategy

Developing the right approach that benefits everyone.

Defining core values, outcomes & the strategic roadmap.

human centred design

Making useful things that people value using.

Discovering the problems people face & developing solutions.

psychology for design

Helping everyday people make better decisions.

Understanding how people make decisions to improve usability.

Service & systems design

Connecting together the parts that matter.

Designing the interaction between a service and its audience.

Hi, I’m Karl, a Digital Product Designer & Human Centred Design advocate...