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Karl Randay
PRODUCT Design + Strategy
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Hello there

Hi, I’m Karl, a Digital Product Designer & Human Centred Design advocate...

My experience is in helping create useful products & services, humanising technology and utilising empathy to make a difference for real people.
research & discovery
Getting to the heart of the problem & the audience.
Using research & design thinking to uncover actionable insight.
brand & product strategy
Developing the right approach that benefits everyone.
Defining core values, outcomes & the strategic roadmap.
human centred design
Making useful things that people value using.
Discovering the problems people face & developing solutions.
psychology for design
Helping everyday people make better decisions.
Understanding how people make decisions to improve usability.
Service & systems design
Connecting together the parts that matter.
Designing the interaction between a service and its audience.